Primers: The Secret to Long-Lasting Makeup

The Secret Step Most Women Get Wrong

Primer is one of the more mysterious and puzzling base products on the market - and I completely understand why. There's such a vast array of different primer options available, all claiming to do something different, that it can feel overwhelming trying to figure out which type will actually work for you. Hydrating, mattifying, blurring, illuminating... where do you even begin?

As a professional makeup artist, primer is one of the products I'm most particular about when designing a look for my clients. It's the bridge between your skincare and your makeup, and getting it right can genuinely transform how your foundation sits, how natural it looks, and how long everything lasts. I've seen first-hand the difference the right primer makes - especially on wedding mornings when makeup needs to survive tears, hugs, dancing, and everything in between.

In this chapter, I'll cut through the confusion and explain exactly what each type of primer does, how to match it to your skin type, and share my professional application techniques for face, eyes, lips, and even lashes. Whether you've been skipping primer altogether or you're not sure you're using the right one, this guide will help you make the most of this essential step. Ready to discover why primer might just be the missing piece in your makeup routine?