Makeup Life Expectancy

Did you know that every product in your makeup bag has a shelf life? Using out-of-date cosmetics can expose your skin to harmful bacteria and toxins — and most of us have at least one product lurking at the bottom of the bag that really should have been replaced months ago.

In this chapter, I break down exactly how long each type of product lasts, from foundation and mascara to lipstick and powder. I will show you how to find the PAO (Period After Opening) symbol on your packaging, share my personal labelling trick for keeping track of expiry dates, and give you the signs to look out for when a product has gone past its best.

But it is not just about what is inside the tubes and palettes. Your brushes and sponges are just as important. I will walk you through three different cleaning methods I use — including my favourite colander technique that you really have to try — so you can keep your tools hygienic, soft, and performing beautifully.

Whether you are a daily makeup wearer or someone who reaches for their makeup bag only for special occasions, this chapter will help you get the best from every product you own.

Download the full chapter to get the complete expiry guide, storage tips, and step-by-step brush cleaning methods.