Natural Makeup: The Art of Less Is More

The Look Everyone Asks For (But Nobody Quite Explains)

"I just want to look natural." It's the most common request I hear from my brides and clients - but what does 'natural' actually mean? Your version of natural will look completely different to mine, and that's exactly the beauty of it. Natural makeup can range from the barely-there 'no-makeup makeup' look through to a soft glam, and still be considered natural.

What I love about this style is that it looks totally different on everyone. The best natural-looking makeup will highlight your best assets - whether that's glowing skin, pretty eyes, or beautifully shaped lips - by enhancing your features rather than disguising them. It's a minimalist approach that uses fewer products, which means a faster, simpler application. You don't need any complex techniques or specialist tools; in fact, your fingers work just fine for most of this look.

In this chapter, I'll walk you through a complete natural makeup routine using fewer than ten products for the entire face, including skincare. I'll cover how to choose the right sheer foundations and cream formulas, a clever underpainting technique that gives you the most natural-looking flush, and two full step-by-step guides: one for an easy everyday natural look and another for a soft natural smoky eye. Whether you're heading to work, meeting friends, or walking down the aisle, this chapter will help you feel like the most beautiful version of yourself - naturally.