Brows: Measuring, Shaping and Defining Your Perfect Arch

The Frame That Changes Everything

Your eyebrows are one of the most powerful features on your face. They frame your eyes, balance your facial proportions, and a well-defined brow can instantly make you look more polished and put together - even without a stitch of other makeup. Yet brows are one of the areas I see women struggle with the most.

Should they be thick or thin? Where exactly should the arch sit? What colour should you use? And how on earth do you get them to look even? If any of these questions sound familiar, you are not alone.

As a professional makeup artist, I measure and shape brows for my clients every single day, and I can tell you that understanding a few simple techniques makes all the difference. In this chapter, I'll walk you through the three-point measuring method that professionals use to find your perfect brow proportions, explain every type of brow product from pencil to pomade so you can choose what works for you, and share my guide to finding the most flattering brow shade for your hair colour - because getting this wrong can throw your entire look off.

I'll also cover the essential brushes and tools you need, plus a brilliant little trick for an instant brow lift that takes seconds. Whether you are a brow beginner reaching for a pencil for the first time or you want to refine a technique you have been using for years, this chapter has something for you.