Timing is everything when it comes to wedding planning, and booking your makeup artist is no exception. Book too early and your wedding vision might change, book too late and your dream artist might already be booked. Here's your complete timeline guide.
The Ideal Timeline
12-18 Months Before: Research Phase
If you're planning far in advance, this is the perfect time to start researching makeup artists. Look at portfolios, read reviews, and save your favourites. You don't need to book yet, but getting a feel for who's available and their pricing helps with budget planning.
9-12 Months Before: Book Your Artist
This is the sweet spot for booking your makeup artist, particularly if you're getting married during peak season (May-September) or on a Saturday. Popular artists can book up a year or more in advance for prime dates.
6-9 Months Before: Still Good
You'll still have excellent options at this stage, especially for off-peak weddings or Friday/Sunday celebrations. Don't panic if you're in this window.
3-6 Months Before: Act Quickly
Options become more limited, especially for Saturday summer weddings. Book as soon as possible if you're in this timeframe.
Under 3 Months: Emergency Mode
Finding an artist is still possible but will require flexibility. You may need to adjust your expectations regarding your top choice of artist or be flexible with your wedding day timeline.
Peak Season Considerations
May-September Saturdays
These are the most sought-after wedding dates. If your wedding falls in this category, book 12+ months in advance.
Off-Peak Advantages
October-April, Fridays, and Sundays offer more flexibility. You might successfully book 6-9 months out, though earlier is always better.
The Booking Process
Initial Contact
Reach out to 2-3 artists whose work you love. Ask about availability, pricing, and trial options.
What to Ask
- Are you available on my wedding date?
- What are your packages and pricing?
- Do you offer trials?
- How many people can you accommodate?
- What's your travel policy?
Book your trial 2-3 months before the wedding. This gives time for adjustments or a second trial if needed.
Final Confirmation
Confirm all details 4-6 weeks before your wedding - number of people, timeline, location, and any special requests.
Why Earlier is Better
Peace of Mind
Ticking this off your list early means one less thing to worry about during the final stressful months.
Better Selection
The best artists book first. Early booking ensures you get your first choice.
Flexibility
More availability means more flexibility with your getting-ready timeline.
Package Deals
Some artists offer better rates when booking further in advance or for off-peak dates.
Red Flags When Booking
No Contract
Professional makeup artists provide clear contracts. No contract is a warning sign.
Unclear Pricing
All costs should be clearly stated upfront - trials, travel fees, additional people.
No Portfolio
Every professional artist should have examples of their work to show you.
Pressure Tactics
Beware of artists who pressure you to book immediately without time to consider.
Making Your Decision
Review Their Work
Look for consistency in their portfolio. One great photo doesn't tell the whole story.
Read Reviews
Real bride reviews are invaluable. Look for comments on professionalism, punctuality, and how makeup held up.
Meet or Chat
A phone call or meeting helps ensure you'll work well together. Chemistry matters!
Trust Your Gut
If something feels off, it probably is. Choose someone who makes you feel confident and comfortable.
Budget Considerations
When to Splurge
Bridal makeup is worth the investment. You'll be photographed all day and want to look back at photos with joy, not regret.
Where to Save
Bridesmaids' makeup can be simpler than the bride's. Some bridesmaids might prefer to do their own.
Hidden Costs
Factor in trial fees (often £50-70), travel charges, and early morning fees. Ask about all costs upfront.
Final Timeline Checklist
12-18 Months Out: Research and create wishlist 9-12 Months Out: Book your makeup artist 2-3 Months Out: Schedule your trial 4-6 Weeks Out: Final confirmation and details 1 Week Out: Confirm exact timing and location
Final Thoughts
Booking your makeup artist should be one of your earlier wedding decisions, ideally after venue and photographer but before many other details. This ensures you secure your preferred artist and can relax knowing your beauty plans are sorted.
If you're planning a wedding in Gloucestershire, I'd love to chat about your big day and ensure your makeup is one less thing to worry about!

